Authentic Asian Sauces

Sales and Marketing - Wei Gang

Sales and Marketing

Wei Gang

China(excl. Hong Kong, Macao and Taiwan regions)

Wei Gang

I joined Lee Kum Kee in 2017 as Sales Manager – Hubei Province, responsible for sales and management of the entire Hubei market.

When I first started my job, I was overwhelmed by many challenges like market pricing, team management and customer relationship management. Through communication and understanding the market and teamI considered it necessary to implement impartial discipline in the workplace. Leaders must lead by example, and be fair, just and open. I encouraged my teammates to let their personality shine and innovate. I worked towards boosting every team member’s sense of belonging. At the same time, I kept influencing my team by putting the company’s core value of “Si Li Ji Ren” into practice and worked closely with our distribution partners. I formed a decision-making committee with our key distributors at the core, so that we can discuss and deal with problems and issues concerning the shared interest of our distributors. All of us – staff and customers – are part of the big picture, in which we rely on one another to work out a situation that benefits every one of us. At the end, I not only succeeded in making up for declining sales within six months, but even managed to exceed the annual target set by the company.

In 2018, I was assigned Southern Central Region 1, which included Hubei and Hunan markets; the latter was a  national key market in terms of foundation and market size at the time. I was most grateful for Lee Kum Kee’s recognition of my hard work in the previous year and its trust in me. I had also benefitted much from the company’s staff appointment principle and talent development plan.

I never cooked in the past, but since joining Lee Kum Kee I have gradually turned into a culinary enthusiast. When I gather with my family and friends on the weekends, I often pick up some ingredients and experiment with Lee Kum Kee products. The bonds between us have become even stronger over the healthy and tasty food cooked by me. I hope I can continue to spend time with my loved ones, work hard and enjoy life!

To describe my work at Lee Kum Kee using a product, I would choose our Spicy Chili Sauce!

"Fragrant" – We are a global household name, which brings us limitless possibilities and opportunities;

"Spicy" – Market competition becomes even more intense by the day, pushing us to improve and change constantly, which is extremely exciting and stimulating;

"Sauce" – Lee Kum Kee boasts a century of development; its core values,  vision and mission remain our source of motivation and strongest support.

I look forward to continuing the journey with Lee Kum Kee, with the same hope of growing and advancing together.