October 17, 2018
Lee Kum Kee Opens New Europe Regional Office
Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group (fourth from right)and the Group’s management attend the Grand Opening Ceremony of the Group’s New Europe Regional Office
Lee Kum Kee, a renowned Chinese sauce brand with 130 years of history, officially opened its new Europe Regional Office today at 3 Harbour Exchange in London in a Grand Opening Ceremony which marked a new milestone of Lee Kum Kee’s business in Europe.
“Lee Kum Kee products were introduced to the European market in the 1920s, providing authentic, high-quality and delectable Chinese sauces and condiments to people in the region. We have achieved steady growth and development in Europe in past years, with our sales network spanning close to 30 European countries. The popularity of Lee Kum Kee products is now not limited to Chinese and Asian consumers, but has already extended to a host of mainstream markets," said Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group as he officiated at the Opening Ceremony. "This year marks the 130thAnniversary of Lee Kum Kee. The opening of our new Europe Regional Office demonstrates our confidence in developing the European market, with the office reinforcing support for our business expansion in Europe.”
Chairman Charlie Lee also unveiled the "Si Li Ji Ren" (Considering Others' Interests) Stone which symbolises the core value of Lee Kum Kee at lobby of 3 Harbour Exchange during the Opening Ceremony.
Lee Kum Kee first set up its Europe Regional Office in the United Kingdom in 1995 to strengthen its presence in Europe. Currently, Lee Kum Kee’s sales network covers such countries as the United Kingdom, France, Germany, the Netherlands, Czech Republic, Sweden, Spain and Poland. Taking the United Kingdom as an example, Lee Kum Kee products are sold in the biggest retail chains in the mainstream market, such as Tesco, Asda, Waitrose and Sainsbury’s. As the inventor of the oyster sauce, Lee Kum Kee has the biggest market share of the oyster sauce in the country’s mainstream retail scene. Lee Kum Kee has constantly come up with new products, such as the vegetarian and gluten-free product series, to cater to the needs of consumers who have become more health-conscious.
3 Harbour Exchange is located next to Canary Wharf on the bank of River Thames in the City of London. The 11-storey property covers a total floor area of 90,000 square feet. Lee Kum Kee Sauce Group acquired the commercial building in December 2016 and has used one of the floors as the Group’s Europe Regional Office to cater for its growing business in the region.
Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group (middle), and the Group’s management team unveil the "Si Li Ji Ren" (Considering Others' Interests) Stone. The stone, located at 3 Harbour Exchange, symbolises Lee Kum Kee’s core value