Corporate Archives - Lee Kum Kee participating in the 1987 “Hong Kong Food Festival”

Corporate Archives

Lee Kum Kee participating in the 1987 “Hong Kong Food Festival”

Lee Kum Kee participating in the 1987 “Hong Kong Food Festival”

Description:

This colour photograph shows the participation of floating car parade in the “1987 Hong Kong Food Festival”. The floating car was designed with the company’s iconic and eye-catching elements. Most interestingly that the characters from our famous label had come to live!

“Hong Kong Food Festival” was first held in 1986 for 4 weeks from August to September by Hong Kong Tourism Association (former Hong Kong Tourism Board) and was held annually until the early 21st century. The objectives of the Festival included the promotion of Hong Kong as the premier destination to tourists that offering the most exquisite dining experience, as well as establishing the “Hong Kong Food Festival” as the major culinary event internationally.